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Caitlyn Crosby

VP of Digital Marketing, Vibe Watch

Caitlyn Crosby is a seasoned digital marketing leader with over 15 years of experience driving brand growth, customer engagement, and revenue performance across both enterprise-level corporations and emerging startups. As the Head of Digital Marketing, Caitlyn brings a rare combination of technical expertise and creative strategy, blending a strong IT and digital infrastructure background with elite-level marketing execution.


A proud New York native, Caitlyn graduated from Manhattanville College, a respected Division III institution located just outside of New York City, where she developed a strong foundation in communications, business strategy, and digital systems. Her early career began in IT and technical operations, which gave her a deep understanding of how technology, consumer behavior, and marketing performance all connect—an advantage that continues to separate her from traditional marketing professionals.


Over the course of her career, Caitlyn has worked with global brands including Microsoft, where she supported high-impact digital campaigns and contributed to large-scale marketing initiatives with measurable performance results. She later expanded her reach by working with a range of companies—from high-growth startups to boutique marketing firms throughout Los Angeles, where she became known for building powerful online brand identities, executing data-driven campaigns, and turning underperforming platforms into high-performing digital ecosystems.


Caitlyn is recognized for her ability to lead teams, develop innovative marketing strategies, and deliver results across SEO, paid media, social growth, email marketing, brand development, and digital analytics. Her leadership style is hands-on, detail-oriented, and performance-driven—focused on outcomes, efficiency, and long-term scalability.


Now, Caitlyn has finally found a true professional home where her expertise, creativity, and experience align with a mission worth building. With a reputation for excellence and a passion for innovation, she continues to raise the standard for what modern digital marketing leadership looks like.

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